Joico Blonde Life Violet Hoitoaine 1.000 ml

Maintaining vibrant blonde hair can be a challenge, but the right products make all the difference. and this shampoo does the job!! With regular use, this shampoo has helped my blonde to stay fresh and radiant. I am very happy! I always use the matching conditioner, pricey but worth it, i use once a week x

Love love love this purple shampoo. I have been using other brands for years and stuck to what I knew but I was getting fed up of my hair getting too grey and ashy and with the product causing my hair to become dry. I tried this on a whim and I’m so pleased that I did.  1. It smells so much nicer than all the other brands I have used. 2. It does not leave my hair grey. It lightens and brightens my blonde instead. 3. It leaves my hair feeling super soft and nourished. 10/10

I really love this purple shampoo as it’s gentle on my hair. Other purple shampoo dry it out but this one doesn’t.

Love Joico products keeps your hair blonde fantastic product.

The nicest purple shampoo I’ve found. Hair was soft and healthy and much brighter